Organisation of the Body: An Overview of Cell Types

presidency of the Body An Overview of Cell Types1.1) Light microscopes can magnify an object to be seen 400-1000 times. Microscopes that book negatron can magnify up to dickens zillion times. This eachows scientists to see things in more than de buns such as electric carrellphones, this bequeath has given doctors and scientists more understanding and function. Light microscopes use a viewable conflagrate that bends and passes th bowelless with(predicate) the lens. negatron microscopes use a re of negatrons for light magnification. Electron microscopes eitherow taller magnification comp atomic number 18d to a light microscope, this because al wiped out(p)s a vision in internal anatomical social organization. Electron is the division having a negative charge and and so orbiting the shopping center, the full bear witness of electrons in the film director of electricity. Resolution is in which a emblem can be recorded, or produced. This is often expressed in per unit of measurement. To calculate the aloofness of an object that has been magnified. You m some separate the length of the object equals the length of the object after it has been magnified at that placefore divide by the magnification. Electron microscopes can be very expensive. They wish a constant supply of voltage, this then needs to be eer stable, monitored and maintained through discover. This machine is man do and can restrain errors. precisely skilled people whitethorn use it, without these pro cations the reading may not be accurate.2.1) The booth wall is located in and somewhat the plasma membranes of different types of jail cells. Cell wall function is to support encourage and allow urine supply, carbon dioxide to diffuse in and out of the cell. Plants have cell walls while creature cells do not. Cell walls atomic number 18 make up of carbohydrates, they give meet upon to the cell. They help corrects keep there shape and allow them to stan d straight. The cell wall provides protection against pathogens and other substances that maybe offensive to the cell.The cell membrane is inside the cell wall. In a animal it is in the outer class and supports and gives protection, as well as controls driving force of seculars in and out of the cell. It is also a barrier between the cell and the cells environment and also maintains homeostasis.The cell nucleus is located in all cells except prokayotes. The shape is large and oval. The nucleus contains one or sometimes more nucleoli and holds DNA. The nucleus controls the activities in the cell and also contains hereditary material located in the cell.The cytoplasm is located in all cells. It is a clear change integrity material. The cytoplasm holds organelles in the cell in place. The cytoplasm has three components, the organelles, cytosol and cytoplasmatic inclusions. The cytosol is in part of the cytoplasm, it contains cytoskeleton, molecules salt and water. Organelles b e small in structure. They cause a variety of functions.Endoplasmic is in all cells except prukaryoles. It connects to the nuclear envelope and cell membrane. It also carries materials through the cell. This also helps to make proteins. Some of the functions of the endoplasmic atomic number 18 mechanical support, the revel and function of the synthesis, this is especially the enchant of proteins.The ribosomes is contained in all cells. The ribosomes synthesizes proteins that depart be apply inside the cell. Ribosomes are anchor in the reticulum and can be frame around in the cytoplasm. Ribosomes are ac expectable for making and assembling acids and proteins. Ribosomes will be found in the cytoplasm of the cell. The proteins they make will function in the cytosol, they are then roleplayd outside the cell and included in the cells membranes.3.1) Membrane structure is located in all cells. In plants it is inside the cell wall, in animals it is in the outer layer wall. Most o f the cell membrane structure is made up of proteins and phospholipids. The cell membrane structure is not solid. The cell membrane structure gives support and a barrier between the cell and stricklement. The membrane structure holds everything in notwithstanding also keeps any pestilential things out.3.2) Diffusion is the spreading of different particles of gas, substance or a solution. The act is the movement of particles, the higher(prenominal) the temperature the faster the particles will move, then the faster the distribution will take place. Osmosis happens when two solutions are separated this is the movement of water from one area of high to an area of low water crosswise a membrane (semi-permeable). Permeable membranes will let water through but other solution such as sugar cannot flow through freely. The active energy uses energy to move different substances in and out of cells. Active change is important in the kidneys for keeping a hold of different substances neede d by the soundbox. These substances are glucose and ions.4.1) There are four types of wavers in the human bole, epithelial, association, nervous, and muscle.4.2) Epithelial tissue protects the human organic structure from moisture loss, bacteria and internal injury. There are two types of epithelial tissue in the human soundbox, one covers all the internal and the other international body approachs and also the outer layer of your sputter, the lymph vessels and digestive tract. glandular epithelial also produces hormones and other products such as, sweat, saliva, stomach acid and milk. affiliatedness tissue holds structures unneurotic, the loose connective tissue holds the outer layer of skin and the under layer of muscle tissue. This tissue is also found in lymph nodes, fat layers and red bone marrow. The nervous tissue physiques the nervous system. This is responsible for all the movements of the body though its network of bosoms. It can bring on the fight or flight response to the body. This response is a excerpt technique enabling people to react quickly to pain and other life threatening situations. The nervous system is the brain, spinal cord and sensational organs, these restiveness consist with these two parts of the body. Neurons are the structural unit of the nervous system. They communicate at heart the body by transporting signals. There are three types of neurons, sensory nerve neurons are sensory(a) neurons. They transport sensory signals to the sensory nervous system from other receptors in the human body. Efferent neurons are known as motor neurons and transmit signals from the muscles and glands. Inter neurons stock within the central nervous system to relay nurture received from the afferent neurons and direct the function of the body through effect information, in other words they work together. pass tissue forms over the skeleton and is disposed to swot up and causes movement within the human body. Cardiac muscle is make and located in the heart. Smooth muscle is located in the walls of the crinkle vessels, it is also located and found in the digestive and urogenital tracts.5.1) Cells that associate together are not identical but work together to accomplish different functions for the human body. All living things are made up of cells. One cell makes a form of tissue. Nerve cells will form nerve tissue, sweat glands form sweat gland tissue. shin tissue is made of hair tissue oil and sweat tissue, they all have cells that form from this and are all working together to form the skin. The human body is made of cells, which then form tissue, which then form organs all working together because without this the body would not work. sacred scripture count 1210Claire RichardsonBibliographyla.a.2.2.1.4.1. (2001-2003). The making of an organ. unattached www.beaconlearningcentre.com/1966. Last accessed 29 July 2014.BBC teachers. (aqa science). Tissues organs in animals.Available gcse bite size. Last accessed 29 July 2014.1.1)Comparing light and electron microscopes.descriptionusageLight microscopeUses radiation, in the form of light and electron beams. This forms a larger and more detailed image to the human eye. rear be used for looking at specimens. Immediate image. Lower resolution. sewer measure living processes taking place, eg cell division. Magnification x1000 to x 2000 image and quality..Light microscopes are smaller and lighter and easier to move. Less expensive, wavelength 400-700nm. Wavelength 1nm. The light is via tripe lenses. Images can be viewed directly. Eyepiece to use is projector lenses. Source used is light.Electron microscopeUses radiation, in the form of light or electron beams. Uses beams of electrons instead of rays of macroscopical light. Forms highly magnified images of areas materials and biological specimens. Immediate image. Higher resolution in measuring smaller images. Not possible to view and living material due to a vacuum inside the electro n microscope. Magnification x 100,000 sem to tem x 250,000.Two types of electron microscope transmission electron microscope, and scanning electron microscope. Form larger images used that the human eye would not see. Techniques used staining, mounting, and slicing. Cost is expensive to run. Use electromagnet(magnetic projector). Effective wavelength 1 nm.2.1)Organelle go away of the organellechromatinIs a combination of DNA and other proteins that make up the chrmosomes. Found in nuclear envelope of the eukaryotic cells. The chromosomes are made when there is cell division. Chromatin is in the nucleus of the cell.ribosome situated in the cytoplasm. Make proteins that is used in the cell. Others are found in the enoplasmic reticulum.Endoplasmic recticulum(rough)Endoplasmic reticulum is a membrane that is found in animal cells and plant cells but not in prokaryotic cells. Responsible for transporting proteins and carbohydrates to other organelles. The surface of rough endoplasmic ret iculum is with the protein making ribosome, which gives the appearance of a rough surface. It is called rough because it is studded with ribosomes..Endoplasmic recticulum(smooth)The smooth is a production of metaolism of fats, and steroid hormones. It is also connected with some slippery fatsLymosomeContains digestive enzymes, break down material that enters the cell. let on down components, bacteria and other materials. Enzymes are strong and can destrong cell function if released. Remain in the cell within lysosomes membrane to close out this.Golgi apparatusThis sorts out packaging of proteins for secretion, and also involved in the transport of lipids around the cell. Also the creation of lysosomes.FlagellaThe flagella is the censory of the organelle. Checks chemical balances and temperature outside the cell. Found in prokaryptic and eukaryotic cells.MitrochondriaOrganelles that break down nutrients and creates energy for the cell. Creating cell energy, cellular respiration, a kin(predicate) to the digestive system. Mitochondria are small in size organelles.NucleusThe nucleus creates and regulates cell activity, controls enzymes that are in the cell. Nucleus is found in the eukaryotic cells, contains cells genetics, DNA molecules, in proteins to form chromosomes.4.2)Red blood cells are found in bone marrow. All blood cells come from bone marrow and form stem cells. Stem cells are found to be imortal, which office they will never die. Not until the human body does. Erythrocytes are also called red blood cells. There function is to help move and transport oxygen in the blood. They are round in shape but are more like disks. Erythrocytes are flexible and have a membrane, this then allows them to move through capillaries. Erythrocytes contain hemoglobin to carry oxygen, they then loose nucleus and organelles, then develop in bone marrow. ciliated epithelial are hairs that sit on top of tissue. They move support and forth and help move things such as mucleu s. They are found in the lining of the respitory, where the lungs is. They are also found in the fallopian tubes in women. This tissue contains mucous to help your body act against and move bacteria such as a cold out of the body. Cililated epithelium has cells called chalice cells without this harmful bacteria would stay in the body and cause you to be very sick. A sperm cell looks like a tadpole. The tadpole has a head, tail and neck. The head provides information in the nucleus and the tail makes peopulsion. The head is flat and measures five micrometers long and three micrometres wide. The neck has two features nuceus and the actrosome. The head contains a mebrane that acts in penetrating the young-bearing(prenominal) egg. The sperm penetrates the female egg, and produces material that is genetic and reaches the ovum. The neck measures one micrometer in length and contains spermatozoon and also two of centrioles which are needed in cell division.3.1)Composition is the ingredie nts in what is made up in the cell as a whole. The cell membrane or lipid bi-layer is the outer layer of a cell, all cells have a membrane and this separates a cell from the environment around them. The cell membrane acts as a concur to inspect what it allows in the cell and what leaves the cell. The cell internal structure is made up of proteins and lipids, depending where in the body the location of the cell is. Lipids help the cell in its flexibility and shape, proteins help in the cells transfer of molecules across the membrane. sensory receptor proteins in the cell help communicate with other things outside of the cell, this happens through neurotransmitters and hormones.3.2)Diffusion is water molecules moving from one area of high water to areas of very low water. Osmosis is the movement of molecules through a membrane of high water to a low water of concentration. Active transport is the movement of molecules across the membrane into the high concentration, this is done by and assisted by enzymes and requires energy to do thisDiffusionOsmosisActive transportPassive transportWater molecules moving from one area of high water to low water concentration.Moves molecules through a membrane of high water to a low water concentration.Moves molecules across the membrane into high concentration development enzymes and energy.The movement of chemicals across a cell membrane. Irons to a higher concentration to a lower concentration.Does not require energy to move molecules from one flush to another point.Does not require energy to move molecules from one point to another point.Requires energy to move molecules from one point to another point.Does not require energy to move molecules from one point to another point.4.1)The nervous tissue have two main cells neuroglia and neurons. The neuroglia have functions that support the nerve cells but they do not transmit pulses. Neurons are nerve cells and are very sensitive to estrus and cold, dark and light. They tra nsmit electric nerves and information around the body. musclebuilder tissue have three types of tissue, cardiac skeletal and smooth muscles. Muscle helps with perambulator, and support. Smooth muscle tissue controls movement in the human body and contracts with other tissue in the intestines and stomach. Skeletal tissue help in the movement of bones such as hips and radiocarpal joints, this is enclosed in connective tissue(epimysium). The epithelial tissue covers the whole of the body. It is made of cells with one or more layers. It covers all external and internal layers.Types of tissueStructure and function of tissueNerve tissueHave two cells neurolia and neurons. Have functions that support nerve cells but do not transmit pulses. Neurons sensitive to heat, and cold. Dark and light.transmit signals and information around the body.Muscle tissueThree types of tissue cardiac, skeletal and smooth. Helps with posture and support, controls movement, contracts with other tissues.Connec tive tissueProvides movement in bones that is bewilder in connective tissue.Epithelial tissueCovers all the body, made up of cells that have one or more layers. Covers all internal and external layers.5.1) The human body consists of the head and skull which also contains the brain. The pharynx is in the throat, the larynx is at the back of the mouth, the lympth nodes are in the neck, the heart is in the snapper of the chest wall. The lungs are behind the ribs, there is arteries in the arms and there is muscle near the skeleton. The spleen is above the stomach, each organ is cogitate to another organ and they all work together for the human body to work. The brain sends signals to different parts of the body for them to work. Without these signals you could not function. If the brain is exsanguine the rest of the body does not work.The human hand provide the body with support to move objects in many ways. Each hand has twenty seven different bones and ligaments. The hand join on to the wrist and provide flexible movement and wrist action. The hand is also coverd with skin. The nerves are extended into the palm. There are eight carpal bones in the wrist that are bound. The hand is used for movement and check up abjects. The hand provides the body with a lot of support.Claire RichardsonWord count 2765Bibliographynner body. (1999-2013). Hand and wrist.Available page 1. Last accessed 30 july 2014.nner body. (1999-2013).Hand and wrist.Available page 1. Last accessed 30 july 2014. microscope resolution. (2001-2003).human biology.Available compound microscopes. Last accessed 29 july 2014.

The Marketing Strategies Implemented By The Airline Easyjet Marketing Essay

The merchandise Strategies Implemented By The Airline Easyjet merchandise EssayThis communicate has been confidence gameducted in clubho accustom to clarify the foodstuffing strategies implemented by the skyway roaringJet in distinguish to gain a agonistic edge every redact its rivals in the market for outset- damage aviation. We researched in depth the European cypher air passage manufacture and calculateed at the various strategies intentd by easyJet, on with its main(prenominal) rivals. The main findings from our study suggest that easyJet has been very roaring in its approach to its merchandise campaigns, as it has built and sustained a unbendcapable image over the course of its operations at the top of the skyway assiduity. The company so far, essential continu some(prenominal)y seek out sweet strategies and ideas as the industry becomes increasingly much private-enterprise(a).IntroductionEasyJet was established in 1995 by Stelios Haji-loannou and miscellanys as a no frills meek- apostrophize flight path, aiming to under-cut its rivals, such(prenominal) as, BMI Baby, Ryanair, and FlyBe. They all operate on a similar business model to that of the advanced-pitchedly triumphful USA southwest air ducts. The competitive proceeds of budget airlines is maintained by achieving paltry operating exists, increasing revenue and using invigorated parsimony technologies such as the Internet to sell their reaping.The cheap airline field currently has an 8.65% sh atomic number 18 of the total airline market with easyJet attaining 3.76% (Belfast Telegraph, 2004). EasyJet achieved a cabbage of 62.2m in 2004 and announced major elaborations into Central/Eastern Europe in an effort to apply their winning rowula to a wider proportion of the airline industry (EasyJet, Company Overview 2005).The project will consult easyJets marketing and competitive environment to ascertain the pip they hold in the industry, in that locationby constructing an outline of the various strategies easyJet implements to achieve a competitive edge over their rivals.EasyJets Marketing and Competitive EnvironmentEasyJets marketing environment will involve a PEST analysis, highlighting major influences upon the low cost airline industry. The competitive environment analysis will signify as Sanderson and Luffman confirms, current strategies of competitors, the capability of new competition to enter the market, the behaviour of suppliers and buyers, and the availability of substitute overlaps (2001, p.20). Introduced in the form of a SWOT analysis.Marketing EnvironmentPoliticalIn 1990 the European deregulation of commercial aviation coincided with the expansion of the low cost airline industry. The low cost carriers in the industry were able to slay advantage of the relaxed laws and expand their operations.EconomicMercer caution Consulting (2002) cover uped that the low cost airline market conforms to the criteria of three comp one and only(a)nts ( jut 1). Firstly, it put ups a simple product consisting of no seat reservation, free seating, and adequate in flight dish out. They be a genuine no frills airline with a simple product volunteered to the market. Webster (2004) far-famed easyJets ability to maintain a high degree of customer commission through a new, user friendly website with an improved employment process.Figure 1 Source Impact of Low comprise Airline Mercer Management Consultancy 2002Secondly, it is apparent that the low cost airline market is characterised by jointures and acquisitions the expansion of existing low cost airlines and finally, market exits as a depart of bankruptcy e.g. Debonair. Further much(prenominal), the low cost carriers operate short haul, consign to point traffic with short frequencies, pursue aggressive marketing campaigns and deal with standby airports. EasyJet, however, has differentiated in this respect by dealing with major hub airports e.g. Gatwick. Finally, the industry operates a low cost ethos, which is maintained by lean gross revenue, high productivity of resources, low maintenance costs and low wages.The expense of fossil crude oil which is currently 50% more expensive than a year ago is a cause of concern for the low cost airline industry. pass Executive of easyJet Ray Webster said The price of fuel remains high and volatile. In spite of this, operating margins for the period are expected to be broadly in line with last year. The problem of high oil prices may be a cause for concern for smaller carriers who are not able to maintain low cost instals.SocialThe low cost carriers localization their product to leisure travellers and non business travellers (See Figure 2), however easyJet has differentiated by hind ending the business and leisure segments. This behavioural segmentation creates a more dynamic edge in comparison to their competitors who solely strain on leisure travel. Thus, easyJet must ensure that its strategy is tailored to a wider market. Walton (2005) confirmed that easyJet was presented as a European low cost airline with a current reading of 26 million passengers in 14 discover countries. It has 190 routes to 58 airports and 163 million people live in spite of appearance one hour of easyJets airports.Figure 2 Source Low Cost Airlines Gaining Momentum in Europe Schneiderbauer, D. Fainsilber, O. (2000)TechnologicalLow cost carriers contrive the ability to maintain a high degree of customer management through user-friendly websites with improved booking processes. These websites have the capability of charging bookings with greater ease and utilising an easy to use fare finder to obtain the flashyest fares. merchandising tickets via the technological medium of websites and hence by having no travel agents, they vitiate paying agency commissions.Competitive EnvironmentStrengthsEasyJets core strengths according to Morgan Stanley furbish up to their ability to provide a si mple fare structure with safe value for money and maintain low unit costs. Furthermore, they have true a strong brand through serving the Swiss and UK market and through strong corporate culture, whilst developing a broad multi base network.WeaknessesEasyJets weaknesses have become apparent in the fiscal year of 2003, whereby bunch costs rose by 68% to 97 million which accounted for 13% of operating costs. Additionally, advertize costs also increased by 43% to 28 million, accounting for 3.7% of total costs and crucially, easyJets airport charges had surged to 103% to a walk 149 million.OpportunitiesThe BBC (2005) highlighted easyJets ack instantlyledgement of the opportunities that discharge become apparent as a results of the raging competition from Ryanair. The new demand from business customers has forced the need for the supply of certain facilities such as airport lounges for the frequent flyer one way of looking at the practicalities of developing better services. Meet ing the demands of life style changes is crucial and with the ever growing new routes such as to capital of Italy and Berlin, this will help retain some competitive edge.ThreatsSome of the main competitors are Ryanair, Bmibaby and FlyBe. Ryanair were initially founded in 1985 and then re-launched in 1990-91. Their aim was to offer fares 50% or humble than those offered by the big flag airlines, specifically as a low-fares, no-frills operation. Mintel (2003) reported that Ryanair generated 190 million cyberspace before tax. They had acquired other rivals such as KLM and Buzz, hence in the 2004 third quarter results they stood in first position for passenger growth, with the terminal fares and lowest costs in Europe. It was apparent that recently, they have continued to maintain their position at the top of the industry.Ryanair have responded aggressively to easyJets home markets. They have bring d birth their prices in the newest markets such as Knock, Cork and Shannon. They are building up pressure in Liverpool and Luton with advertise rises in operating flights and with the development of new competitors such as Jet2 and Monarch, easyJet are facing potentially turbulent times.EasyJets Marketing Strategies to Achieve Competitive AdvantageAn analysis of easyJets marketing strategies, namely product differentiation, mergers and acquisitions, location, the website, advertising and marketing campaigns and the Airline TV documentary will now be performed to depict how easyJet gains a competitive advantage in the low cost airline industry.The consumer matrix (Bowman and Faulkner, 1997) details perceptions that customers have with date to the product or service offered to them and the prices charged. Applying this to easyJet we can guestimate the general perception generated by the market. EasyJets flights offer the consumer value for money as the benefits gained from the transaction relative to price appear favourable in comparison to their competitors.Percei ved priceHiHiPerceived use valueLoLoWestHeterogeneous views, with regard to the demands for the service, indicate that, one service meets all demands may lead to mistakes in the competitive strategy. Within the airline segment there will be consumers who are price sensitive and gum olibanum demand the low-cost alternative. Hence, easyJet are next the customer matrix price strategy in order to attain sustainable competitive advantage (maintaining benefit whilst reducing price) fixingOne of easyJets successful marketing strategies implemented is the location element of the destinations to which it runs flights. In order to gain a competitive advantage over its competitors, easyJet wing to all the main business and leisure airports in Europe so that customers do not then have to then transfer a long distance to their final destination.Other firms in the industry such as Ryanair for example, although attempt to compete at a price direct with easyJet, do not operate nearly as effici ent a route map. Arguably such rivals can only offer the low-cost advantage through flying to more remote destinations. EasyJet operate to the highest take of efficiency at the airports themselves with rapid turnaround times and can thus fully utilise their fleet system, whilst running extra flights for passengers. EasyJet has greatly expand its hub airports, to now having bases in all parts of the UK and more recently, integration into European airports.Advertising and Marketing CampaignsThrough utilising to the full the marketing take addressable, easyJet has been able to build and sustain a successful corporate image from the stemma of the company 10 years ago. EasyJet advertisements can be seen everywhere, in cities all over Europe from giant billboards to public transport buses. The company has do sure that wherever there are potential customers for the airline, their presence is do known through advertising offers on flight costs, launch of new routes or merely to expres s why one should chose to fly with easyJet.In a highly competitive market, easyJets marketing team has had to sustain a strong advertising strategy and look to implement new marketing ideas so that they are not losing out to other airlines. In more recent years, they have taken much greater advantage of online advertising and with the increasing personal use of the Internet, this has examineably enhanced easyJets consumer reach. Although national media is an available marketing pickaxe, easyJet adopt a regionalised European approach to advertising (Dixon, 2005). oft of easyJets marketing campaigns have concentrated on making an impact at a local level and has proven to be a more personalised strategy, which has enabled them to adopt their methods of marketing to the regional customers they are addressing.Airline TV documentary seriesA marketing strategy implemented by easyJet which has contri entirelyed to their success, was the fly on the wall documentary series Airline broadcas ted in January 1999. It was aired across the nation on prime time TV channels and was nominated for programme of the year in 2001 (BBC, 2005).Although the programme render easyJet in a bad light in certain instances, for example, refusal to hold passengers to board the planes, it acted as positive publicity for easyJet. EasyJet promoted themselves as a cheap and reliable airline, in a market where there were previously a couple of(prenominal) competitors going for the low cost image. This clearly shows that according to Miles and Snows theory (1978), easyJet were playing as a prospector, as they were the first movers in the market place to try and unlock the low cost airline niche market.WebsiteEasyJets website acts as a main distribution channel for e-ticketing with all flight info also accessible to customers online, thus reducing material costs. EasyJets website can be viewed in 15 languages in attempt to make their flights accessible to a wider audience. Sophisticated yield management systems have been implemented in order to maximise seat revenue which is seen as the largest area of competitive advantage (Jobber, 2004). The use of new economy technologies has improved flows of information, allowing easyJet to update prices immediately, thus maximizing flight profitability.Porters theory in relation to easyJet clarifies that they are adopting a cost leadership strategy which is portrayed to customers via the cheap fares offered online. However, although technology provides advantages in harm of cost reductions for easyJet, its competitors have followed suit and have established websites of their own, offering consumers passing competitive rates in comparison to easyJet. Consequently, easyJet needs to constantly conform it strategies in order to retain a competitive advantage.Product specialismPorters theory details two basic grammatical cases of competitive advantage lower cost and differentiation (OShaughnessy, 1996). EasyJet achieves a competit ive advantage by hobby the cost-leadership approach, transferring this low-cost advantage to the consumer in the form of low price.EasyJet have make notable attempts to make their product stand out from its low-cost airline competitors. McDaniel (2000) argues that a products differentiating feature acts as a competitive advantage and there will be no long-term survival unless it has one. Also, it is evident that easyJet is mainly the trend setter for differentiation in its market.CNN reports that EasyJet has recently relaxed hand luggage restrictions which are 40% bigger than the current allowance (EasyJet, 2004). EasyJets no freight restriction for cabin baggage and flexible ticket scheme which can create earlier flight standbys highlights their ability to pursue consistent mental hospital for their customers. This may be an attractive prospect for business passengers and differs from other low-cost airlines, which maintain limits.Furthermore, they have implemented a 100% self yellow journalism in with plans for self-handling to minimise disruption. EasyJet has also deviated from the typical pricing methods used by other airlines by implementing inclusive pricing instead of prices that exclude booking charges and taxes. This decision came after the Air Transport Users Council had highlighted consumers dislike of airlines trying to con them with low fares that do not exist, by offering a low fare up front, only to add a host of gilded taxes and charges later on in the booking process (Internet Travel News, 2005).On Thursday 1 August 2002, easyJet and Go completed a merger deal worth 374 million. This represented a form of horizontal integration and indicated easyJets desire to increase its market share. By December 2002 easyJet had reached two further important milestones in its merger with Go by announcing a maven Air Operator Certificate (AOC), and the launch of a unified sales channel. The integration costs incurred amounted to 7.9 million, approxima tely 3 million less than forecasted (EasyJet financial report 2002/2003). According to Stelios, the deal contributed meaningfully to our objective to become Europes leadership low-cost airline, by strengthening our position in important target markets(Financial Times, 2004). The Go acquisition was a major step away from easyJets own strategy of growing organically. By operating almost as a monopolist in the low fare airline market, the merger gave easyJet the option to raise prices and restrict supply in order to create paranormal profits. Additionally, the merging firms were able to exploit economies of scale to reduce cost. The purchase of Go has given easyJet a major presence at Stanstead, home of both Ryanair and KLMs buzz. Prior to the acquisition, their networks barely competed and they had rarely even flown out of the same airport. The following data was compiled a year after the deal completion which illustrates the success of the merger between EasyJet and GoAirbuses wi llingness to brave out the costs of introducing the new aircraft type to the fleet far outweighed the costs of the complexity of running a dual fleet. The A319 provides a number of advantages for easyJet. It offers passengers more comfort, safety, travel quality, higher reliability and the probability for lower fares with its unbeatable operating economics. Additionally, the sizing of the A320 family allows easyJet to graduate up to the clxxx seat A320 and even 220 seat A321, if they choose to do so in the future.Mathur and Kanyon (2001) proposed a matrix (see below) that identifies and classifies types of competitive positioning which creates differentiation. EasyJet, in terms of support differentiation, provide a differentiated service by offering more prime routes to major airports such as recent expansions at Gatwick airport (and other European airports) which shifts the focus to high yield traffic opus abandoning economic and operative advantages of secondary aiports. In terms of merchandise differentiaton, easyJet provide variables such as self check in kiosks, ease of use for the websites and booking of tickets, unrestricted baggages restraints such features of differentiation helps the consumers to make repeat purchasers with easyJet. Furthermore, easyJet use high quality Airbus A319s which provides customers with a range of benefits as listed above.The purpose of this report has been to assess how EasyJet has utilised successful marketing strategies through the various channels available, in order to establish and maintain a dominating position in the low-cost airline industry. One of the great business success stories of the past five years has been the launch of the easyJet airline company (Dixon, 2000). To press forward our analysis of this objective, we not only researched EasyJet and its marketing campaigns adopted over the years, but also identified the main strategies used by the other starring(p) competitors.EasyJet has constantly trie d to identify itself to its consumer base as the best form of budget travel in Europe. The company recognised the demand for this form of travel and its marketing strategies have been primarily geared around providing more efficient, low-cost flights, whilst maintaining as a high a quality of service as possible. Through their clear, effective website, they have strived to make it increasingly easy for customers to deal with the company, whilst strategically positioning their advertising to be directed at the market served. Policies for expansion have been the driving force behind easyJets significant growth and have enabled them to eliminate key rivals from the industry.However, with the emergence of new, strong competitors in the industry and the increasing demand for low-cost travel, it is evident from the report that easyJet must remain innovative in its marketing and allocate sufficient resources to securing a long-term position as the market leader.RecommendationsThe low-cost airline industry is reaching maturity. Miles and Snows theory of the Four Business Strategies would suggest easyJet should move towards being an Analyzer from a Prospector. This therefore takes into account that easyJet needs to concentrate on maintaining its established market leadership.With regards to enhancing their market power both long and short-term, easyJet should look to move into newer mediums for advertising, primarily using television broadcasting.EasyJet need to further consider developing the levels of efficiency and motivation within their wide employee base and by fomenting such other dimensions of this business, will help maintain another key element which still, other rivals fail to recognise.Word Count 3,195

Overview of Bristol, Rhode Island

Overview of Bristol, Rhode IslandSilva 1Thousands upon thousands of cities and townsthe great unwasheds blanket this beautiful planet. Many divers(prenominal) cities and towns atomic number 18 indeed interesting subjects for study and analysis. One particular town in general possesses many characteristics that admirer to build what this planet is. Bristol, Rhode Island in spades is a magnificent town to visit, follow, or study. Why Bristol? Bristol, Rhode Island and its unique muniment, culture and former(a) geographic characteristics make it a wonderful place to live.To envision the Bristol of to solar day, unmatched essentialiness critic eithery analyze the accounting of the demesne. Bristol has a long, rich historya history that dates back over 1000 course of studys. Around the year 1000, Vikings from Iceland ar believed to set about landed on the shores of what is today mount up rely Bay (Almy 8). This is the first recorded contact from the outside perimeter of t he dry land to Bristol. Many believe that the micturate batch Hope has been passed down from these Vikings to the natural Amerindians of the region. The Amerindians ultimately passed the name onto the first English settlers (Almy 8). The first European settler to make his home in the Mount Hope Lands was John Gorham. Gorham was granted 100 acres of land by the Plymouth colony, and has been given credit to be the official founder of Bristol. Much of the surrounding time saw diminished English settlement. However, such(prenominal) of the time was devoted to a series of conflicts among Amerindians and English settlers. The close not open conflict was the King Phillips War (1675-1676). The Amerindians were afterwards crushed by the English settlers and Amerindian control over the lands was lost forever. The Mount Hope Lands were now under full control of the Plymouth Colony and not the Amerindians (Funk Wagnalls 358). The colonial administrators took humble time in making at tempts to unwrap the bea, and in 1680 the process of settlement took a momentous step. Four proprietors bought a tract of land (what is now Bristol). At this time the relative jam of Bristol was as follows The Mount Hope Lands lied between present day Taunton and the Mount Hope Bay on the East and the Narragansett Bay on the west the land also extended from Bristol Ferry some 6 miles from the north (Almy 8). The Proprietors took their land and broke it up, selling portions to another(prenominal) English settlers. The following(a) year, 1681, the first town meeting was held and a decision was reached near the future day name of the Mount Hope Lands. The settlers saw the opportunities that were before them and they chose to name the Mount Hope Lands after the seaport city of Bristol, England in the hopes that one day, Bristol of the fresh World would emulate the success of Bristol, England (Funk Wagnalls 358).Bristol finally had a name and a mass a settlers that would plant t he seed and develop the area to what it is today. It is important to understand at this particular point in history the town of Bristol was under the auspice of the Plymouth Colony, which today is present day Massachusetts. The surrounding areas, approximately notably Taunton, made attempts to diminish the role of Bristol inside the colony therefore, Bristol essay to remove itself from the Plymouth Colony and chose to be annexed by the colony of Rhode Island. At a town meeting in 1747, Bristol decided to officially break outdoor(a) from Plymouth Colony, and Rhode Island was there to take the potential seaport. Bristol was now part of Rhode Island (Almy 9). Bristol, as it is cognize today, came into existence.To better understand the Bristol of today, 2 important aspects of Bristols history must be understood. The history of industry and the history of immigration helped to shape Bristol immensely. From 1680 until slightly 1830 the town of Bristol was engaged in commerce and a griculture. Everything from onions to slaves was exported from this busy seaport all around the world (Almy 9). A overbold industry sprang up in 1832 as ships were sent out in search of whales on the Pacific Coastwhaling was successfully profitable for nearly 10 eld. At about the same time the Industrial Revolution took hold in Bristol. Distilleries, gristmills, tanneries, and shipbuilding sprung up all over Bristol to support the commerce she engaged in (DiGati 15). The industrial age dominated Bristol for the remainder of the 19th century and most of the 20th century, and today Bristol is not engaged as heavy in manufacturing as it once was. A general shift, nationwide, has been to dish out industries. some other important historical aspect that has shaped Bristol is immigration. Several ethnic groups have come to Bristol throughout the years. The history of immigration in Bristol is necessary to understand the demographic composition of present day Bristol. In 1846 a exte nsive potato famine struck Ireland, which led many Irish to lam their homeland and immigrate to the United States. Some of these immigrants ended up in Bristol, and by 1852 there were hundreds of Irish residing in Bristol. The Irish brought with them many new cultural traits among those was their religionRoman Catholicism. In response to the Irish forepart in Bristol, the first Roman Catholic Church was built in Bristol in 1855. However, industry in Bristol was growing faster than the workforce, and a colossal campaign was launched to recruit cheap foreign labor, or more specifically the Italians. The Italians were the second major wave of immigrants to reach Bristol a high dousing immigrated around the 1880s (DiGati 16). The third major migration to reach Bristol is the most important, and the drive why today half the contribute people is from Portuguese origination and 20% of the homes still sing the Portuguese language (Census 1990). The Portuguese influx into Bristol ha s been steady and constant throughout most of the 20th century, and exploded immensely during the late 1970s as volcanic eruptions created havoc among the Azorean Islands (DiGati 16). The Portuguese, like other ethnic groups, brought a culture that is clearly evident today in Bristol.Unfortunately, there is a dark side to Bristols history that must be mentioned. Bristol agilely, and openly engaged in the trading of slaves. Between the years of 1804 and 1807, 8,238 slaves were delivered to be sold by Rhode Island ships (DiGati 15). How could Bristol engage in this enterprise? The resultant role is gold.Today Bristol is a prominent town in the State of Rhode Island and sparing Plantations, and serves as the seat of Bristol County in Rhode Island. Located on a peninsula between Narragansett and Mount Hope Bays, Bristol is about 12 miles southeast of Providence and 12 miles north of Newport. With a population of 22, 000, Bristol is easily accessible from Route 114 or Route 136 via R oute 195, and from the Mount Hope Bridge via Route 24 (http//www.town.bristol.ri.us/about1.htm). To the west of Bristols border is the Narragansett Bay, which gives Bristol excellent access to the Atlantic Ocean.The demographics of Bristol help to create a diverse town. Census data reveals many changes and patterns of authentic demographics within Bristol. Population demographics revealed by the 1960 census give keen brainstorm into the town of Bristol during the 1960s. The total population of Bristol in 1960 was 14,570 of this total a pure 26 were nonwhite who inhabited Bristol (1960 Census). The African American population in Bristol at that time was virtually barren. In terms of the minority presence in Bristol, zippo has changed over the years. From 1960 to 1990 the population of Bristol has grown to 21,624 persons of this number a unstained 60 are from African decent (1990 Census). A great inconsistency exists between the population of whites and blacks in Bristol. Statem ents made by minorities in Bristol gives brain wave into the reasons why this disparity exists. in that location is a feeling that opportunities are functional, but, perhaps, the attribute is too expensive for minorities to afford to buy. Donald Isom, a concerned resident of Bristol, sayd, airscrew is expensive in Bristol, and minorities just cant afford it. hopefully as wages for minorities incr eternal rest, property give become more cheap for minorities in Bristol.Another interesting demographic characteristic that has remained intact over the years is the relative stability of the ethnic composition in the town of Bristol. In 1960 the total number of foreign born residing in Bristol was 2,367 of this total 1,476 were Portuguese a distant second were the Italians, which had 474 foreign born residents in Bristol (1960 Census). At the present time, little has changed in the ethnic composition of Bristol. tally to the 1960 Census, 9,146 declared Portuguese ancestrynearly hal f of the total population of Bristol again the Italians were a distant second with 4,768 declaring Italian ancestry. These statistics leave little doubt that the Portuguese are a dominant factor in the population of Bristol. The impact of the Portuguese on Bristol can also be seen by the language grouping in the area. A whopping 4,554 persons speak Portuguese at home, which constitutes 20% of the total population. The Portuguese have been able to preserve their culture in Bristol the language data clearly explains this.Bristol is acquire old these days. The population of Bristol has been growing gradually older throughout the years. In 1960, 10% of the total population was ages 65 or older. As of 1990 the rest has doubled to nearly 20% (1960 1990 Census). The aging of Bristol can be attributed to amend medical treatments since 1960. The proportion of men to women in Bristol has remained the same since 1960, equally separate between men and women (1960 1990 Census).Income stati stics in Bristol raise questions about equality in the town. A great disparity exists between men and women and their average yearly income. However, the severance in income has closed somewhat since 1960. In 1960, the average male, on the job(p) full time, clear approximately $3,846 per year, while the average woman earned less than half that totala mere $1,828 dollars (1960 Census). By 1990 the gap had closed significantly, but not enough to merit full equality. The normal(a) income of a female working full time was $18,402, while the median income of a male working full time was $27,422 (1990 Census). Although the situation has improved, there is a long way to go, not only for Bristol but also for the rest of the country. The disparity between wages is not a conundrum just for Bristol, but its a problem that faces the nation as a whole. Sandra Pereira, an employee of Coastal Medical in Bristol, stated her concerns on this matter, work force are the ones who own most of the businesses in Bristol and they hire other males and pay them the mammoth money. More women have to get better educated and take an active role in business, and hopefully women will make more money than men.Housing statistics reveal interesting traits in Bristol. In 1960 there were 4,284 homes in Bristol, and 3832 of them were sedulous. The owner occupied 3,326 homes or 86.8%, while the remaining 506 homes were rented (Census 1960). Obviously, as of 1960, a great number of Bristolians owned a home, compared to those who rented. Things have changed in the modern font Bristol. By 1990 the homes in Bristol grew from 4,284 in 1960 to a staggering 7,959. The owner occupied 4,863 housing units, while 2,592 units were rented (1990 Census). Although the proportion of renters has changed since 1960, there is still a great majority of those who own homes compared to those who rent.What is life like today in Bristol? The coif to the question depends upon the person who is answering the ques tion. The question What do you like/ scorn about Bristol and Why? met different answers from different people. A youngish juvenile living in Bristol, answered the question with a resounding No there isnt anything exciting to do in this town. His answer is perhaps a little harsh, but it does have some validity. there is Colt State jet, but the beach there is not a major tourist attraction. It is a park where families can have cookouts, but nothing overly exciting. There are museums and historical houses that can be visited, but again nothing compares to an amusement park or a mall, which Bristol has neither. Most of the younger people yearned for something of that magnitude in Bristol. When the question was posed to older people different answers were acquired. Sandra Pereira a town resident in her mid forties proclaimed, I really love Bristol because it is a quiet, close community. An African American in his early 20s answered, Bristol would be a better place if more opportunit ies are made on hand(predicate) to all races. One major complaint that seemed to hatred most residents was the horrible traffic that engulfs Bristol. Congestion is most common among routes 114 and 136. These are the two main roads that go through Bristol, and these are the two roads that are most congested with traffic. One possible final result to this problem would be converting route 136 into a four-lane road to ease traffic congestion. However, local government cannot solve this particular issue. Route 136 is a state road therefore it must be augmented by the state. As of today the traffic problem is in a state of gridlock between Bristolians and the State of Rhode Island.Another issue that faces Bristol is the after arranges of Bristol/ warren regionalization. For the past 6 years the Bristol and rabbit warren school departments have been coordinated in the hopes of saving money. Students from Bristol are bussed to certain schools in rabbit warren, while students from War ren are bussed to certain schools in Bristol. This new system has been in effect for over 6 years, and complaints are rising from Bristol. The Bristol/Warren School committal was promised funds from the state, but the new governor reneged on that proposal. Now Bristol has swallowed much of the debt inherited from the Warren School Department. Property taxes have also increase when they were supposed to decrease. Anger and frustration are themes of school committee meetings. Residents of Bristol and Warren must work together to do what is best for the education of our young people. We must cooperate or we will suffer, stated Thomas Scuba, outgrowth of the Bristol/Warren School Committee. The issue is a hot one and definitely needs cooperation for it to succeed. Regionalization is too far along to reverse, so it must be dealt with.Bristol, indeed, is a great place to live, work, and recreate. Violent crime is virtually nonexistent in Bristol, and the community seems more like a fami ly than anything else. This is best seen by the massive 4th of July Parade that engulfs Bristol each year. The oldest continuous independence collection in the country attracted 250,000 people to Bristol last year (http//www.town.bristol.ri.us/hmepge.htm). Colt State Park and many museums make Bristol a fun and cultural place to live in and visit. Jobs are widely available in Bristol. Manufacturing of machines, the fishing industry, and the service industry make Bristol an easy place to find a job. There is, undoubtedly, room for improvement in the town of Bristol. Opportunities must be available for minorities and women must earn a wage equal to that of men.In an consultation with a longtime resident of Bristol, many emotions were uncovered. Maria Menezes, an immigrant into Bristol in 1944, has seen Bristol go through many changes. She has first hand knowledge of Bristols changing from a manufacturing powerhousedominated by mills, and factoriesto the service economy of today. It s bad that plants closed, but I still love my homeBristol. end-to-end her life she has loved Bristol, and it is understandable why.I have great belief in the future of Bristol. Bristol has a rich history, and dynamic ambiance. Certain problems within Bristol need to be addressed. More funds should be made available to decrease traffic and make roads more efficient. The state of rage between Warren and Bristol over regionalization must also be dealt with. The two sides ought to come together, put aside their differences and do what is best for the both of them. If that instrument separationso be it. There is no doubt that Bristol will work through these problems and continue to progress. All in all, I imagine forward to the future and success of the town of Bristol.

Principles And Misconceptions In Interpersonal Communication Education Essay

Principles And Misconceptions In social Communication Education EssayThis topic discusses about final story conference with social relationships. It excessively addresses the quintette concepts that were most important for the successful confabulation with social relationships. This paper enlarge the brief discussion about the parley with social relationships in the organization. It in addition provides the critical thought to converse with the selected volt concepts and besides examines about these five concepts to the successful of confabulation with the social relationships. This paper concludes with this final paper by providing the trenchant supporting points to the successful parley with social relationships.IntroductionThe social intercourse was tool for the successful of organizational products and services. One delegacy of defining social dialogue was to compare it to other forms of chat. The social communication helped to visualize that why hu man existence be pretendd and communicated in assorted ways to pee-pee and negotiate a social reality. This was the process that human being use to communicate with their ideas, feelings and thoughts to another person. The social communication skills discharge be die through knowledge, pr exerciseice, reflection and feedback.There are several concepts that were most substantive to successful communication with social relationships. The five concepts were explaining the principles and misconceptions in hard-hitting social communication theory, identifying the restrictions to effective interpersonal interactions, recognizing how scripts have the forefinger to piss and change attitudes, demeanor and scholarship, defining excited newsworthiness and its role in effective interpersonal relationships, concord the impact of sexuality and enculturation on interpersonal communications.These five concepts were proving the successful solution for the communication with i nterpersonal relationships. The interpersonal communication was to a fault based upon these five concepts. These concepts and the roles of each concept on interpersonal communication willing be explained in below. These five concepts also provided better advantages and effective skills to the interpersonal communication in prepare to develop them. This paper will be addressed the advantages and skills to the communication enhancement with interpersonal relationships.I. Principles and misconceptions in interpersonal communicationThis was the important concept in order to form the successful interpersonal communication. The four types of principles in interpersonal communication were that interpersonal communication was inescapable, interpersonal communication was irreversible, interpersonal communication was complicated, interpersonal communication was contextual. The first principle was that interpersonal communication was inescapable and in this case, the communication was not t hrough unless contrive but through opinion of voice, gesture, posture and facial expression etc (Peter Hartley, 2002).Human being plunder constantly receive the communication from other in this first principle. This principle was also the basic principle of communication that referred the people was not mind readers. The encourage principle was that interpersonal communication was irreversible and the effect of this principle was of necessity remained. For example, once a word gone out of your mouth, you can neer swallow it again. According to this direction, this principle was not reversible.The third principle was that interpersonal communication was complicated and because of variable involved, even simple requests was extremely complex. The statement proved the complex of interpersonal communication that if a message can be soundless in different ways, it will be understood in just that way didnt the most harm. The fourth principle was that interpersonal communication w as contextual and this referred that the communication didnt happen in isolation. The context include psychological context, relational context, situational context, environmental context and heathenish context. These were the principles of interpersonal communication.Misconceptions of interpersonal communicationThe misconception of interpersonal was that interpersonal communication solved the problem. The misconception stated that the communication can be able to solve the problems of talking and listening. The second misconception was that interpersonal conceptions were always a good thing and this misconception states that communication was magic good deal for all lifes ailments. The interpersonal communication was common sense that can collapse the extensive repertoire of skills for do informed choices in interpersonal relationships. Interpersonal communication was always sheath to face that referred the interpersonal communication had entered the face to face encounters am ong people in order to cultivate the interpersonal skills.II. Barriers to effective interpersonal interactionsPhysical bulwarksThe physical barrier was the barrier to the effective interpersonal interactions and this barrier include the lack of interpersonal proximity to human being. This barrier to effective communication may seem obvious and their tax deductions that should not be ignored. The immediate physical barriers can lead the lack of communication and implication of physical barriers prevented the effective communication interactions (Richard West, 2010).Emotional barriersThe stimulated barriers to the effective interpersonal were motivated by fear. For example, an emotional barrier was an inability to trust individual with your thoughts, feelings and ideas due to a fear of judgment from others and this barrier caused excessive fear, qualm and nervousness to the interpersonal communication.Cultural and language barriersThe cultural and language barrier was the barrier to the effective communication interactions. Every refining and the language have its own customs for interpersonal communication from how to address human being to spatial differences when speaking face to face. These differences will be the barriers to the interpersonal communication that can be caused the misunderstanding among people. These language and culture barrier also caused the disconfirming conversation among the group of speakers.III. Recognizing the effective of linguistic process to interpersonal communicationWords often influenced people for decades, delivering the courage to enhance people and the word have the capacity to pass oning the people overbearingly as healthy as negatively. The attitude, demeanor and perception of people based upon that how the word influenced them in the world for the better creation. The wrong address can be noisome that led the negative actions and confusion among the people and but the rights delivery at the right time can fix all the differences for someone. The wholesome word provided the grace in order to creating the excellent attitude, doings and perception of interpersonal relationships.The words can either empower the attitude, behaviour and perception of interpersonal communication and also positive words made them quit. The word create the positive statement and the statement was the group of word in order to create the better understanding to people in the case of pliant the positive attitude, behaviour and perception among interpersonal relationships.The words have the power to creating and affecting attitudes, behavior and perception in making the interpersonal communication better. The words also contend a vital role in the case of influencing the communication with interpersonal communication. The word was the tool that must be considered when achieving the impact and the impact was upon the audience or listener in the interpersonal communication. The attitudes, behaviour and percept ion of people were based the effectiveness of words maculation communicating with others and because the word can make positive and negative do among people.The familiar or the effective words can affect the attitudes, behaviour and perception of people positively. If the word was unfamiliar, then attitude, behaviour and perception moved(p) negatively while communicating with others. It was the smallest element that may be express in isolation with the pragmatic content and this word created the better attitude, behaviour and perception to human being while communicating with others. The communication can deliver the effectiveness of word from others and it will provide the solution to make the positive attitude, behaviour and perception. The positive statement of word can only create attitude, behaviour and perception by motivating other positively. When the words were delivered from one and the listener will observe and think about the statement (Sandra D. Collins, 2008).If th e statement of words was positive, then listeners will change their attitude, behaviour and perception positively that will lead the positive effect to human being. If the words led the negative statement to the listener, then listener will act with negative attitude, behaviour and perception. This led the negative environment to the listeners. Hence the words have the power to create and affect the attitudes, behaviour and perception positively as well as negatively to human being.IV. Role of emotional science to interpersonal relationshipsThe emotional intelligence was the ability for identifying, assessing and controlling the emotions of interpersonal relationships. The emotional intelligence was usually measured by means of use the maximum performance tests and it had the stronger relationships with the traditional intelligence. This emotional intelligence also played a vital role in the case of shaping the interpersonal relationships. Building the emotional intelligence skill s boosted and enriched the interpersonal relationships.The emotional intelligence controlled the negative emotions such as anger, confusion for the enhancement of interpersonal relationships. The emotional intelligence helped in the case of understanding personal motivations, feelings and needs that helped in understanding how to communicate effectively in the interpersonal relationships. It played a positive role on interpersonal relationships and because of this emotional intelligence was having the significant way to explaining the interpersonal relationships.This emotional intelligence provided the interpersonal relationships to understand the difference in the midst of the damaging and effective communication. This also allowed the opportunities for transforming the conflicts into an opportunity for building the relationships. This emotional intelligence process can manage the stress, emotions, nonverbal communications, humor and conflict dissolvent for enhancing the interper sonal relationship. This emotional intelligence was also the primary source of human energy, aspiration and drive, activating innermost feeling in interpersonal relationships and the preceding experience and belief system enhanced relationships (Mary Barrett, 2006).This emotional intelligence included the five domains in the case of enhancing the interpersonal relationships. The five domains were contributing much to the interpersonal relationships that were self-awareness, emotional maturity, self-motivation, empathic understanding and quality communication. These domains provided the facing electrical capacity to fears, anxiety and anger and also delivered the ability to breakthrough solutions for making decisions. These domains were also used for making sensitivity feeling and concerns and managing the emotions that based upon the empathy and understanding to build the mutual trust in interpersonal relationships.V. Understanding the impact of sexual activity and culture in in terpersonal communicationThis was the also the concept in the case of enhancing the communication with interpersonal relationships. The sexual urge and culture also cause the communication with interpersonal relationships. The culture and gender were the essential part of conflict resolution and the culture and gender shaped the perceptive, attributions and ideas of interpersonal communication. The culture and gender were very powerful in the case of resolving the conflicts with interpersonal relationships. The gender made the enhancement to the enhancement of interpersonal communication by making the styles in communication.The gender can be delivered the emotions and feelings while making the communication with others and hence this will lead the positive environment among the interpersonal relationships. The cultural genders shared the race, ethnicity, nationality and these were raised from cleavages of generation, socioeconomics and sexual orientation, political and social aff iliations. The gender and culture were the two factors in the case of making the general identification.The impact of gender and culture on interpersonal communication reminds human being that different cultures have different expectations. For example, eye contact, boy gestures, physical touch, and aspects of importance will be differed and this differentiation was based upon the cultures and genders. It was possible to know that the value, attitude and behaviour as well as communication styles will be differed when interacting with people. The racial and ethnic diversity in marriage also affected the interpersonal communications. The roles of gender influenced the all kinds if behaviours especially within specific cultures. The interpersonal communication in marriage was the best example and that showed the impact of gender and culture on interpersonal skills.ConclusionThe concepts of interpersonal communications and the concepts of interpersonal communications were discussed and the components were detailed. The critical thoughts of this paper were examined and five significant components to the enhancement of communication with interpersonal relationships were included. The concepts and ideas of each component to the interpersonal communication or relationships were studied. The essential points of principles, barriers, emotional intelligence, and impact of gender, culture were examined and the supporting points were concluded.

The Influence Of Martin Luther King Jr Cultural Studies Essay

The Influence Of Martin Luther poof Jr Cultural Studies EssayMartin Luther exp peerlessnt, Jr., a Baptist preacher born months before the crash of 1929 that led the Great Depression, is possibly best known for leading this country to expiry segregation. After eld of nonviolent struggle, including boycotting buses in Montgomery, and a march on Washington, King gave a speech in front of the capital of Nebraska Memorial that changed the world. Many scholars intrust that Kings speech was inspired by Mahatma Gandhi. I think the inspiration came from sources more than closer to home. The resolving of Independence, by Abraham Lincoln, and the Bible atomic number 18 the sources that I believe to brace fundament onlyy inspired Martin Luther Kings speech, I Have a Dream.As a child raised in a middle-class neighborhood, King had more privileges than most of his peers. He was heavily influenced by his father, a preacher, and his mother, a teacher. He had mild run-ins with segregation in his childhood. He was forced to attend to school separate from his childhood friends and eventually, he and his friends were no longer allowed to suffer together.From the research of his life, there appears to be genius event that do a lasting impression upon King. After a speech competition in Valdosta, Georgia, King had received a second place prize, but his advantage was short-lived. During the long bus ride home, the blacks were make to alkali so that snow-white riders could sit. It seemed that even though the Civil War ended in 1865, all over 80 years later the black man was non some(prenominal) further along than in the days directly following the war. It makes me rarity were Lincolns efforts on the part of the slave all in vain?On August 28, 1963, King began his speech with the same four words as Abraham Lincolns Gettysburg Address maybe this was to remind us of Lincolns sh atomic number 18d flock.Five bell ringer years ago, a slap-up Ameri idler, in whose sy mbolic shadow we stand today, signed the Emancipation Proclamation. This momentous decree came as a great beacon light of hope to millions of Negro slaves who had been se ard in the flames of shrivel up injustice. It came as a joyous daybreak to end the long darkness of their captivity.But one hundred years later, the Negro still is non free. One hundred years later, the life of the Negro is still woefully crippled by the manacles of segregation and the chains of discrimi province.This reference to Lincolns speech is perhaps more meaningful since King was speaking in front of the Lincoln Memorial during this address.History states that Lincolns authority and position were granted to him by the settlement of Independence. In that document, our knowledgeableness fathers declared, We h sexagenarian these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursu it of happiness. By reminding the listeners, including the millions watching his speech on tele day-dream, King hoped to jump-start his audiences minds in to agreement with him by joining his argument with those of the founding fathers and Abraham Lincoln. King uses the agreement with the founding fathers and Lincoln to strengthen his civil and wakeless argument as basis to his premise that things were non yet as they should be.To strengthen his moral argument further, and perhaps most interestingly, King seems to pass on numerous biblical references within the text of his speech. This should not be that surprising, addicted that he had been the son of a preacher and preacher himself since the age of 17. However, it seems fundamental that the first opportunity for a black man to address the nation for all of the wrongs done to his people, that King decided to quote from the bible.King chose to pass on the high road in this speech. He could have ridiculed America for its treat ment of black men and women, but instead he reminded us all to relinquish the loving cup of hostility by saying, Let us not seek to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred. This phrase reminds us of Jeremiah 213For my people have committed two evils they have forsaken me, the fountain of living water, and dug break through cisterns for themselves, cracked cisterns that can hold no water.He reminds us of our history, our ult release from captivity, referring to slavery, but he is encouraging us not to recognize hatred and return to trammelage. Kings words, It came as a joyous daybreak to end the long night of their captivity. refer to the promise of Psalms 305For his anger is but for a moment his favor is for a lifetime. crying may linger for the night, but joy comes with the morning.While it seems that the Lord has been wrathful with us, by allowing our continued oppression, King says to America, he reminds us that we are not finished. T hat although the chains of captivity may have been lifted by Lincoln, they are not yet removed. No, no, we are not satisfied, and we will not be satisfied until justice rolls belt down like waters, and righteousness like a mighty stream, refers to Amos 524, But let judgment run down as waters, and righteousness as a mighty stream.Kings then offers up a vision that all the listeners and viewers by television can grasp, I have a dream that one day all(prenominal) valley shall be exalted, and every hill and mountain shall be made low, the rough places will be made plain, and the crooked places will be made straight and the honor of the Lord shall be revealed and all inning shall see it together, is almost a direct quote of Isaiah 404-5 every(prenominal) valley shall be exalted, and very mountain and hill shall be made low and the crooked shall be made straight, and the rough places plain and the glory of the Lord shall be revealed, and all flesh shall see it together for the let o ut of the Lord hath spoken it.King closed his speech by applying the shake words of Galations 328, And when this happens, . . . we will be able to speed up that day when all of graven images children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual, free at last, free at last, thank God Almighty, Im free at last.There is neither Jew nor Greek, there is neither bond nor free, there is neither male nor female for ye are all one in Christ Jesus.Martin Luther King, Jr. helped right a nation. Given the view to cast stones, he chose instead to cast a vision. A vision that one day men and women in America would actually one day be equal and free to pursue life, liberty, and happiness. This vision is not new. Our Biblical history tells us that Jesus cast the same vision before us thousands of years ago. Throughout the bible, God gave his people a choice between life and death. By standing o n the promises of the Declaration of Independence, the actions of Abraham Lincoln, and the tenets of the bible, Kings speech, I Have a Dream speech simply reminded us to choose life, to appreciate life, and to respect our brothers and sisters no matter their race or creed.

Sibling Rivalry :: essays research papers

both now and then, someone wishes for something without weighing out all of the pros and cons. We dont usually hear someone say, I wish I had to beseech for a vehement shower, hide brushes, hunt for clothes, and struggle to use the phone. But, we do hear them say, I wish I had some brothers and sisters. Believe it or not, all(prenominal) of these statements means the exact same thing. I should know. I lived with four females in one house for s plainteen years. Needless to say, each and each day was a war.Every morning at five a.m., the horrify clock would sound to start the Lowry House Derby. Each of us would get going from our beds and flee to the can. It was imperative to reach the shower first or at least be second in line because of the limited hot water supply. The other three were doomed to make a decision, an diametric cold bath or no bath. Second was the always-dreaded task of determination a brush. We all bought brushes on a regular basis and even branded them with our names, but come morning cadence they had all heavy(p) legs and walked away. If one of us did find a brush the discovery was unplowed quiet until we finished using it. Then, the brush was given to whoever hadnt, yet, stepped on our toes that morning. Next, we had the effortless borrowing-of-the-clothes-without-asking. This made getting dressed a time consuming and ill-bred task. Spots, tears, and even color fading were blamed on the borrower. Finally, as each of us washingd out the door, to school and work, the Lowry House Derby took a misfortunate break.As we arrived back home from our eight-hour obligations, the derby would slowly resume its course. Now, it was time to flee toward the phone. We all had an emergency use for the phone that was, somehow, always more than important than the others. Next, came time for homework. This was one of the few times we would take out together. We would each help with subjects that baffled the others. After our study time, the r ace to the bathroom would be on again. Though, this time it was to wash our faces and brush our teeth. This bathroom race took a lot longer than the morning shower pursuit. We all had to wash, exfoliate, mask, and humidify our faces, not to mention floss, gargle, and brush our teeth.

Streptococci :: essays research papers

StreptococciIn a healthy human, the indwelling tissues much(prenominal) as blood, brain, and muscle ar generally free of microorganisms. On the other hand, the surface tissues, such as skin, all of the mucous membrane in the mouth, nasal cavity and intestinal tract can comfortably and readily capture available for microorganism to colonize and grow. Depending on the posture in the human body, different bacterium choose to grow on a specific location that provides the nutrition it needs, with optimum condition such as pH. thither are many different bacterium that jointly are called normal flora, and live in the human body. Many of these bacterium are commensally living in humans, and some others are symbiotic. commensal bacteria altogether obtain their food from the human, and do not vituperate or benefit the host, on the other hand symbiots not only get their food from the host, but in return they also become beneficial to the host in providing nutrition that human can not make, such as vitamin K. One of the most recognized and extensively study bacteria that often get more attention during the winter is Streptococcus. There are different strains of streptococci. Depending on their ability of hemolysis of blood nutrient agar, strep can be subdivided into a, b and g hemolytic (1-pp143). There are many different laboratory tests that can be done to see one strep from the other. Different treatments also have been developed to get by for each one strain of strep.The streptococci are a group of bacteria that infect human as well as animals. A very(prenominal) basic test to recognize strep is to perform blood agar plate (BAP) test. Hemolysis of the blood agar can indicate the presence of strep bacteria. Most strep bacteria are either a or b hemolytic on sheep blood agar. a-hemolytic strep part lyses the red blood cells, creating a greenish district around each colony, whereas, complete lyses of blood by b-hemolytic strep create a wanton zone. g-hemolytic does not lyse red blood cells, and no change or zone is created (1-pp143). Streptococci are gram positive and exhibit purple seeming cocci when gram stained and observed under the microscope. Gram-positive bacteria such as streptococci have a membrane that contains a thick layer of peptidoglycan. Peptidoglycan can retain the violet blue, and does not flop off with alcohol. It grows in short chains, containing several streptococci. It looks a lot wish a string of beads.

Characterization of Rachel Through the Use of Literary Techniques in Ci

Characterization of Rachel Through the Use of Literary Techniques in Cisneros El levelSandra Cisneros writes a memoir through the eyes of an eleven family middle-aged. Turning eleven happens to be a tragic day for the primary(prenominal) character, Rachel. Through various literary techniques such as hyperbole, simile, and syntax, Rachel is characterized. Rachel is a newfangled turning eleven year old who finds herself in an awful daub on her birthday. Forced to wear a raggedy old jump shot that doesnt belong to her, she makes it defiantly clear her feelings towards the clothing item, and we see this through drop of hyperboles. Rachel describes the sweater as ugly and too stretched out like you could spend it for a jump rope. This extreme exaggeration demonstrates the fire within Rachel. She is a defiant and pouty little girl who out of stubbornness has to defy the sweater in her mind. Its maybe a thousand years old, she says to herself in act to degrade the filthy red sweater even more. The sweater to Rachel has become an eternal battle of ages. She is torn on whether or not to stand up and act bigger th...

Cellulite Essay -- Health Fat Diet Essays

Cellulite In society today it seems the goal of many Americans is to be thin. In their hope of achieving this so-c each(prenominal)ed perfection, it means taking extreme measures to halt there. A common complaint of around women in their quest for slimness is seeking to combat cellulite, a word that makes them cringe. It seems to plague women (rarely ever effecting men) of all shapes and sizes and usually resides in the hips, thighs and buttocks regions, and some successions even the triceps and lower abdomen areas. By common definition, cellulite is lumpy unevenly distributed set abouts of completety wind which a good deal have a cottage cheese consistency. It is composed of gel-like lumps of wet, fat and residues of cyanogenetic substances that should have been eliminated from the body. (http//www.beautiful-body.com/) So in other words, cellulite is the way in which fat is arranged underneath the skin. Its lumpy appearance is due to fatty tissue trapped in spaces betwee n connective tissues called septa. The amount of cellulite an individual has is largely due to genetic composition. Cellulite is extremely difficult to get rid of because it is caused by excess fat whose surrounding net-like fibers are very weak. This causes the fat to bulge in between the fibers and under the skins surface, making it a multi-faceted problem. During the 90s new subverter treatments for cellulite are invented every day. Because cellulite is so difficult to lose, women are willing to try almost any solution even if it sounds ridiculous. Today the methods are endless, get-go with unbelievable thigh creams that claim to reduce the size of your thighs. Next, salons are do cellulite massages and using body wraps to change the appearance of cellulite. Liposuction and ... ...nd exercise regimen, that includes the combination of an aerobic, anaerobic, and nutritionary combination. Many of these other miracle treatments are still in their preliminary stages of testing, and it is not proven whether any of them are really safe or effective. eventide though the public is desperate to be cellulite-free, the quest to battle the dimpled chad is not considered to be a medical problem therefore, there is modest research done to assist the public in finding the most accurate information. In reality I think the public already knows that a dream cream or a leg massage sounds too good to be true, and it is. After all the websites I engraft with miracle cures for cellulite, hopefully someone will read this and not waste their time or money finding a silly solution. Diet, exercise, and drink water regularly, and do the best you can with your inherited genes

Danielle Steels The Ring - A Thin Line Between Fiction and Reality :: Danielle Steel Ring Essays

Danielle stigmas The Ring - A Thin Line surrounded by Fiction and RealityFiction asshole be considered aroundthing invented by the imagination. Although m any(prenominal) an(prenominal) people might feel that fiction is totally exclusive of reality, I believe that there is a very thin line mingled with fiction and reality. This is proved in Danielle Steels The Ring, where she has used common characters and placed them in realistic situations, facing everyday realistic issues. The Ring gives the reader a sense of realism in a fictitious novel. In fact, Danielle Steel does a really good job, portraying the characters in realistic situations much(prenominal) as Kassandra dealing with her affair, Walmar acting as an overprotective father to Ariana and Gerhard, and Ariana struggle to find her family. All these characters deport been intertwined in a real historical setting that has, to some extent, led to their dilemmas. Kassandras affair with Dolff is a result of cosmos marri ed to an elderly man, Walmar, in an arranged marriage. While Kassandras affair cannot be justified, it is dealt with realistically as many women might engage in a similar activity under the given circumstances. These circumstances are topper described by Danielle Steel, as follows, Her assistance wasnt needed, her help, or her love, or her epoch (20). There is no doubt that some women in her place would have an affair to feel special, important, and needed. And that is exactly how Dolff has made her feel. Danielle Steel confirms, And with Dolff, Kassandra had found what she had continuously so desperately needed, someone who understood the odd meanderings of her soul, the longings, the fragmented pieces, the defiance against the lonely restrictions of her world (12). While this affair may seem riotous and wrong, it presents a realistic state that many people, both men and women can relate to, as seen in the movie version. Even the brutal absent of Dolff by the Nazis and Kas sandras suicide are realistic consequences foreshadowed in Walmars earlier warning to Kassandra to stop the affair.Walmar also plays a pivotal parcel in The Ring, and just like Kassandra, he has been placed in some harsh and realistic circumstances as an overprotective father. Walmar has grown more(prenominal) attached to his children, Ariana and Gerhard, after his wifes suicide. Just like any father, Walmar wants to protect his children from anything and everything, after losing their mother.

Selena Quintanilla :: Music, Tejano Music

Barrera 2Selena Quintanilla-Perez was an artist in the Tejano music manufacture that contri anded to revolutionizing the mood of music in the United States today. The Tejano music genre is originated from Texas but it may be called Tex-Mex because of its Mexican background. Selena absolutely loved her fans so she went to great(p) lengths in order to keep her fans happy. (Angelfire 2) Her rise to stardom was also very no-hit thanks to the support and persistence from her father. She won a lot of awards and achieved atrocious records in her musical career. The band that her family formed not only helped her scram fame but it also helped her find love in a instrumentalist named Chris Perez.(Hispanic 2) Once she rose to stardom Selena was not corrupted by money. It appeared that her fame made her nourish her family a lot more and become les s selfish by supporting charities. (Biography 1) The brink of her successful career was short lived due to a traumatic murder caused by the betrayal of Yolanda Saldivar. Selena was a Tejano artist that changed the style of music by uniting a clash of several cultures and thusly leaving a mark in history even aft(prenominal) her death. (Texas 2)Fame never comes without a price and Selena paid that price by biography a short, difficult childhood. While eight year old girls were outdoors having fun Selena was out singing at bars, weddings, fairs, and restaurants. She lived in an unstable domicile that eventually relied on the family band, Selena y Los Dinos, to eat and have a jacket over their heads.

John Lennon :: essays research papers

I comparable music. Whenever I listen to my favorite music, I feel good. My favorite actor is stool Lennon. I have reasons wherefore I desire him and why I choose John Lennon as famous person.I like songs of John Lennon because of his song is kind and beautiful. In addition to we always strike with his songs. I consider that John Lennon was one of the best musician in history because of his songs had a lot of influence on us. Everybody knows John Lennon unheeding of the generation gap.John Winston Lennon was born October 9,1940 in Liverpool England. His parents separated and his mother get married another man and he ended up living with his aunty Mimi. John entered Dovedale Primary School in Liverpool in 1945. He showed a natural aptitude for drawing and word play. When Lennon was 17 his mother was killed by a bus. In 1952 John entered Quarvy Bank High School. John was closely behaved in the house because of his aunt was strict woman but in school he was very bad. In 1956 his aunt bought John a guitar that started he shows his music ability and then he created the group called the ?gQuarry manhood?h. The band had shifting member until 1957 when the second permanent member was in. His nominate was Paul Mccartney.John came up with the name Beatles for the group. They were performing in the cavern. In 1961 the Beatles debuted at the Cavern Club and then they released their first single ?baseball glove me Do?h. John met a woman in 1966. Her name is Yoko Ono. John fell love with her and he divorced his first wife and re-married Yoko Ono. later on the Beatles broke up and John started doing this by releasing solo album Imagine. But on December 8, 1980,Lennon, returning to their apartment on new-fangled York City?

Death Of A Salesman: The American Dream :: Death Of A Salesman

For Willy and Linda, lifes accomplishments and sources of pleasure are simple. This statement gives an excellent judgment of their lives because they breath very average lives for the time, and any depth is ignored on their part. This runty shaft exemplifies this point by showing a focus in their lives, being the mortgage on the family line. For twenty-five years Willy and Linda have been working(a) to pay off their mortgage, and once they do that, they will attain a soul of freedom, or the "Ameri gutter conceive of". That dream, especially pertinent at that time of growth in the United States, presents a perfect design of their goal. This goal is clearly outlined by dollar signs and a sense of ownership, two key points to personal success.The key thing which leads to Willy and Lindas depressions, is their inability to organisation reality in the present. Their lives are lived in the future, and even in this scene as Willy states "You wait, kid, before its all o ver were gonna get a detailed place out in the country."(p.72), we see his ability to constantly say of unpractical dreams. Their furthermost payment on the mortgage gives closure to this life make full single with dreams, and will allow them to realize some of their idealistic thoughts. Their good lives have been concentrated on this house, their one meaningful possession, therefore this last payment is an accomplishment beyond any other.Willy is a salesman, always traveling from state to state staying in motels away from home. This increases the importance of a house to him because it is not only a place of habitation but a representation of stability in his life. It is a concrete item which cannot be taken away from Willy once he has made the last payment. plot of land discussing his sons with Linda, he states " And theyll get married, and come for a weekend". He shows the aforementioned(prenominal) pride for his ownership of the house as he did for Biff duri ng his football game years. The house is the center of Willys being, and now that he almost has it, he can see that it has been his lifes work. He is a character who remains content only by trying to believe that he is living the "American Dream", and pride of his most valued possession is all he has to master onto.Although, at this point in his life, Willy Loman is beginning to notice where all of this ambition has led him.

A Change of Fate in A Tale of Two Cities Essay -- Tale Two Cities Essa

A replace of Fate in A Tale of dickens Cities Authors may make use of one character to flash bulbaneously change the fatality of another character. Charles demon A Tale of Two Cities presents such situations through the characters Lucie Manette, Dr. Manette and Charles Darnay. Lucie, unaw atomic number 18 of the domain of her purportedly dead father, Dr. Manette, absolutely discovers through Jarvis lorry that her father still lives. Lucie learns of the cheerful plans to return her beloved father back to a healthy reason and her future involvement in her fathers life. Dr. Manette, after 18 geezerhood of impoundment and harsh treatment, experiences detrimental harm to his mental state and loses his ability to genius a normal life. However, Lorry reunites Dr. Manette with his daughter and travels with them to England in hopes of brightening Dr. Manettes future and ameliorate his deteriorated condition. Later, Charles Darnay, a prisoner in England on trial for treason, receives an acquittal, barely escaping death. Darnay avoids a highly expected guilty verdict with the assistance of his defense lawyers, Mr. Stryver and Mr. Carton. By examining Lucie Manette, Dr. Manette and Charles Darnay, the reader comes to see that through the assistance and interference of others, ones fate suddenly changes to benefit him. Lucie Manette experiences a positive change of fate with the sudden intervention and assistance of Mr. Lorry. Lorry unexpectedly notifies Lucie of the existence of her father, as he describes his plans and her quality in reviving Dr. Manette to a healthy state. But he has been found. He is alive...Your father has been taken to the house of an old servant in Paris, and we are going there I, to identify him if I can... ...tance of other characters. Mr. Lorry reunites Lucie with her father, Dr. Manette, brightening the future of both of them. Lucie, deprived of a father during childhood, suddenly discovers the exis tence of her father and her golden opportunity to bond with him. Dr. Manette, troubled by years of harsh treatment, begins his once unimaginable path to recovery. Later, Charles Darnay, a prisoner suspect of treason, avoids a highly expected guilty verdict with assistance of his lawyers, Stryver and Carton. Dickens masterfully depicts that ones fate can change at any instant to benefit him. Hopefully, such a sudden and beneficial change of fate will occur to people worldwide, especially to those living in a constant state of fear and violence. Work Cited Dickens, Charles. A Tale of Two Cities. The Oxford Illustrated Dickens. 1949. Oxford Oxford UP, 1987.

Is Beowulf an Heroic Elegy or an Epic Narrative? Essay -- Epic of Beowu

Is Beowulf an Heroic Elegy or an Epic Narrative? There is considerable debate as to whether the song Beowulf is an epic narrative poesy or an epic elegy. Which is it. This essay intends to depict both sides of the story. Some great literary scholars think that the poem is an heroic elegy, celebrating the fantastic accomplishments of its great hero, and also expressing sorrow or lamentation for the heros unfortunate death. In Beowulf The Monsters and the Critics Tolkien states We must dismiss, of course, from mind the notion that Beowulf is a narrative poem, that it tells a bilgewater or intends to tell a tale sequentially. The poem lacks steady advance so Klaeber heads a critical partitioning in his edition. But the poem was not meant to advance, steadily or unsteadily. It is fundamentally a balance, an opposition of ends and beginnings. In its simplest terms it is a contrasted description of both moments in a great life, rising and setting an elaboration of the quaint and intensely moving contrast between youth and age, first achievement and final death (Tolkien 34). Another literary scholar attacks the proposition that the poem is a narrative epic as many critics say For the building of the poem is not sequential, but complemental at the outset true parts of a situation are displayed, and these are given glueyness and significance by progressive addition of its other parts (Blomfield 60). These attacks on the epic-narrative theory regarding the poem Beowulf leave one with the only choice left over that the poem is an heroic elegy, a poem celebrating the achievements of its hero Beowulf, and at the aforementioned(prenominal) time a poem of lamentation and sorrow and mourning over the death of that great he... ...all, Inc., 1968. Greenfield, Stanley B.. The Finn Episode and its Parallet. In Beowulf The Donaldson Translation, edited by Joseph F. Tuso. revolutionary York, W.W.Norton and Co. 1975. Rebsamen, Frederick R.. in Beowulf A Pers onal Elegy. Beowulf The Donaldson Translation, edited by Joseph F. Tuso. innovative York, W.W.Norton and Co. 1975 Robinson, Fred C. Apposed enounce Meanings and Religious Perspectives. In Beowulf Modern Critical Interpretations, edited by Harold Bloom. late York Chelsea House Publishers, 1987. Tolkien, J.R.R.. Beowulf The Monsters and the Critics. In Beowulf Modern Critical Interpretations, edited by Harold Bloom. New York Chelsea House Publishers, 1987. Wright, David. The Digressions in Beowulf. In Readings on Beowulf, edited by Stephen P. Thompson. San Diego Greenhaven Press,1998.

History and Analysis of the Schwarzkopf Advertising Campaign Essay

The media control all mass communication all over the world, its humankind is integral to todays twenty-four hour society. All media is extremely influential, from on television to radio, newspapers to clippings, but especially the 19billion mentionising industry. Although many masses refuse to admit it we are easily manipulated into buying particular products sub consciously, a well-produced and marketed distinguish can increase sales revenue for any product. Schwarzkopf pig care & dyes is well known as an alternative to the mainstream pig companies. Hans Schwarzkopf whose initiative formula in 1903 was an instant hit with his female customers established Schwarzkopf in 1868. The water-soluble powder shampoo, The Shampoo with the Black Head, offered an easy-to-use and value-for-money alternative to the expensive oils and harsh soaps of the time. Since then the brand has continued to grow and is famous for providing collision vividnesss for women with a more adventurous st yle at an low-cost price. Their latest advertised product Live Unlimited Gloss vibrissa colour was featured on the back page of Heat magazine issue 533. Heat is the UKs leading womens celebrity hebdomadary costing 1.65 and a target audience of young celebrity conscious women. The target audience for Live Unlimited Gloss hair colour is young women aged 18-25 who want to make a statement with their hair colour and fashions, on a low budget. In the top-right corner of the advert there is the Schwarzkopf logo in silver, set in a disgraceful background. To the left of this it says 111 YEARS Schwarzkopf in a clear font. This instils confidence in the viewer that the product is of good quality and they will receive the benefits of the come withs long experience. Underneath this, th... ...hine, but also cares for your hair as in the companys slogan.The third and final bullet-point uses the statistic that 9 out(p) of 10 women are delighted by the long lasting shine. The subscriber is f inally persuaded by the largely positive recommendation from other women. By saying the shine is long-lasting, the customer is guaranteed good value for money.In conclusion, this advert from Heat Magazine is very effective in portraying the sum of the advert. The advert is subtle, and presents the main feature of shiny hair well, without world too garish and shows Schwarzkopf as being of high quality and professional. Not being someone who colours my hair this product does not interest me instanter but I would probably suggest it to another based on this advert. In my opinion, this makes the advert successful as it reaches and is relevant to the target audience.