History and Analysis of the Schwarzkopf Advertising Campaign Essay

The media control all mass communication all over the world, its humankind is integral to todays twenty-four hour society. All media is extremely influential, from on television to radio, newspapers to clippings, but especially the 19billion mentionising industry. Although many masses refuse to admit it we are easily manipulated into buying particular products sub consciously, a well-produced and marketed distinguish can increase sales revenue for any product. Schwarzkopf pig care & dyes is well known as an alternative to the mainstream pig companies. Hans Schwarzkopf whose initiative formula in 1903 was an instant hit with his female customers established Schwarzkopf in 1868. The water-soluble powder shampoo, The Shampoo with the Black Head, offered an easy-to-use and value-for-money alternative to the expensive oils and harsh soaps of the time. Since then the brand has continued to grow and is famous for providing collision vividnesss for women with a more adventurous st yle at an low-cost price. Their latest advertised product Live Unlimited Gloss vibrissa colour was featured on the back page of Heat magazine issue 533. Heat is the UKs leading womens celebrity hebdomadary costing 1.65 and a target audience of young celebrity conscious women. The target audience for Live Unlimited Gloss hair colour is young women aged 18-25 who want to make a statement with their hair colour and fashions, on a low budget. In the top-right corner of the advert there is the Schwarzkopf logo in silver, set in a disgraceful background. To the left of this it says 111 YEARS Schwarzkopf in a clear font. This instils confidence in the viewer that the product is of good quality and they will receive the benefits of the come withs long experience. Underneath this, th... ...hine, but also cares for your hair as in the companys slogan.The third and final bullet-point uses the statistic that 9 out(p) of 10 women are delighted by the long lasting shine. The subscriber is f inally persuaded by the largely positive recommendation from other women. By saying the shine is long-lasting, the customer is guaranteed good value for money.In conclusion, this advert from Heat Magazine is very effective in portraying the sum of the advert. The advert is subtle, and presents the main feature of shiny hair well, without world too garish and shows Schwarzkopf as being of high quality and professional. Not being someone who colours my hair this product does not interest me instanter but I would probably suggest it to another based on this advert. In my opinion, this makes the advert successful as it reaches and is relevant to the target audience.